So, what is ‘Digital’?
On its own, it is a technical term for signals of data, the display of a clock or the digits on our hands. So, in the workplace context, on its own, the word suggests very little. And perhaps that is the source of my confusion. As soon as I link the term to another word, such as skills or culture, it appears to take on different meanings; for example: –
The Government’s Essential Skills Framework suggests skills that include using computer devices to communicate, handle information and content, transacting in the online world, and problem-solving. Do any of these skills present a different training or adoption challenge to organisations when designing interventions? After all, I have been educating employees on the use of technology and how to communicate for decades.
The GDS Group suggests that such a culture can break hierarchy, speed up work, encourage innovation and attract new talent or retain current employees. This is regardless of whether technology is involved or not. For most of my working life, the aspiration of any company has been to encourage all those things. There is a danger that the overuse of technical terms means we abandon those aspirations in any non-technical context.
Big Nerd Group identifies a goal of product development is to create a useful application that benefits end-users and provides value for your business. After delivering business process change projects over the last 20 years, I can hand on heart state that our objective was always to introduce something useful. Today, we tend to source ‘useful’ off the shelf products and services. Methodologies have changed at a pace to deliver, adapt, and encourage the use of applications but the aspiration of any development should remain the same.
There are other situations where we could explore this further, but I hope by now you understand the source of my concerns at the overuse of a word that essentially adds no value.
Am I somehow disadvantaged by not understanding how the term relates to me?
Are we Digital?
I have worked in the technology sector for decades, delivering change to my organisations and working with various applications and services. I do not yet recognise that I have adopted a different approach to the work I do today, as we find the now ubiquitous word coming to the fore.
Perhaps that is because digital is a term that needs a definition and description that everyone involved knows and understands. If I take the three contexts above as situations I have worked in, I cannot seriously suggest major shifts in the way I approach (or work) within those contexts because of the inclusion of a particular ‘word du jour’.
That is not to say the sector is not changing. It is, at a pace. We need to adapt to change at an unprecedented rate, and as we adopt more cloud and hosted applications, the challenges change. The pace of change that suppliers introduce to those services means traditional learning and education techniques are no longer applicable. But for me, digital terminology is not a new trigger, it is the ever-present myriad of reasons that change happens, whether technical or not.